YourStory on Hook Model

YourStory On Hook Model: A Case Study On Facilitating Habit Formation In Tech Products

Technology is addictive. Companies like Facebook, Instagram, Pinterest have changed habits of millions of people for both better and worse. But many experts will tell you that it’s not technology but psychology that holds the key to human behavior. Technology by itself can’t hook a user, it’s the use of psychological principles that makes technology so addictive.…