The Hustle Story
- Graduated from school and joined college to study Mechanical engineering because I didn’t have a clue on what to do in life.
- Registered for an ‘Entrepreneurship’ seminar to skip lectures and to ultimately skip the seminar too. The first session by Mr. Milind Priolkar became the life-changing event that introduced me to the business world.
- Got questionable looks from the librarian when she saw me getting entrepreneurship books from the MBA section rather than ‘Material Strength’ book from the Engineering section.
- Attended the first local startup meetup of Open Coffee Club in Bangalore. Nobody understood what a 20-year-old is doing there.
- Started volunteering with Headstart Bangalore. Did that for 16 months and got an opportunity to hear from a lot of smart folks like Pallav Nadhani, Shoaib Ahmed and many other.
- Started learning online marketing by reading whatever I could get my hands on. Neil Patel, Rand Fishkin being the most influential who shaped my initial learning.
- Started working on an idea ‘PlugMyDJ’ in the music industry. Also, started looking for a technical partner to build a prototype.
- Onboarded over 40 local DJs from Bangalore with just the vision and no prototype in hand. Told them it is coming soon.
- Graduated from college and shut down PlugMyDJ due to lack of technical capabilities to create a website.
- Moved to Delhi and joined Musejam as an intern. Started implementing online marketing theory into practice.
- My first win – a successful Facebook campaign by using just $5. See what I did.
- Started working part-time with other early-stage startups to help them set up their marketing system. Also to learn it deeply myself. 🙂
- Learnt HTML, CSS, and PHP to not feel handicapped anymore.
- Got first viral content to my name. Here is the original image. And you can read what I learnt from my viral content.
- Started working part-time with PerfectCloud. Over 12 hours of work + 3 hours commute + 4-5 hours sleep = Too much stress which got me a mini heart attack on a metro station. Find out what I learnt from the experience of working with two startups at a time.
- Joined PerfectCloud full time. Learnt a lot, implemented a lot. Worked with over 7 startups throughout 2013.
- Got a golden opportunity to discuss my feedback in person with the CEO and top management of InfoEdge (first Indian internet company to go public) on their product 99Acres. What got me this meeting? The article Why 99Acres Need To Get Its Act Together and Innovate.
- Organised a local meetup for Noah Kagan in Delhi and spent a day with him. Find out how I got Noah to do an offline meetup on his leisure trip.
- Joined Livit & Mailbird (most amazing company I’ve ever worked with) as Growth Marketer. Expanded the user base and revenue for Mailbird by 3x in one and half years.\
- Worked with 8 other startups on the side.
- Wrote a research piece on ‘How Gmail’s structured data can change the next wave of email marketing’. Got featured in Hiten Shah’s SaaS weekly newsletter #19. Became the most shared article on this blog.
- Worked on a side project Griggi with an ambitious goal of building a global WiFi sharing ecosystem. The prototype was made but the team didn’t last.
- Left Livit and started working with Web Profits. Worked with Alex Cleanthous who is an amazing hustler and a productivity machine.
- Moved on from Web Profits due to terrible break up with my ex-girlfriend. Took a sabbatical and moved Mcleodganj in the lap of Himalayas and regain my peace.
- In the exploration phase of my sabbatical, I developed a deep interest in psychology. Dived deep into the seminal work of Daniel Kahneman, Amos Tversky, Richard Thaler, Dan Ariely and many more.
- Started working with I Say Organic to get back in the game and to continue reading about psychology. Also wrote two few pieces on the applications of psychology – YourStory On Hook Model & The Effect & Applications of Mere-Measurement Effect In Society, Politics, and Marketing
- Time to apply the knowledge. Joined Inc42 Media as Head of Marketing and grew the readership by 2x in less than a year. On the path to 4x the readership in the first two quarters of FY 2018.