Engagement as everyone says is the key to increase your social bond with your users and to improve your lead generation rate and conversion rate. Today our company finally started publishing posts on our brand’s Facebook page and twitter profile which was long due and something happened today which taught me a simple lesson of how to engage with people. ASK QUESTIONS, simple enough but very powerful. I will explain it with a specific case study.
Now let’s say you posted a third party content on your brand’s page as you don’t have your own content yet. It took you time to curate the best content and then you posted it on Facebook. Supposedly the first comment you got was something like
“This is not that impressive, there were others who were way better than this.”
I know how would you feel. Starting of your career, first real job, you started doing what you wanted to do and first comment on your content like this, you would wanna shoot yourself. Though instead of loosing your morale take it as and opportunity to test the knowledge of your user and to engage them. No need to say the above case happened with me and the content was a video.
My polite reply to the person was “The taste of every individual is very subjective so opinions might differ, however i would love to see which one ranks the top in your personal favorites?”
Replying politely and questioning the person gently shows that you actually care to know what that person likes which doesn’t happen everyday. Now that person would definitely post something in reply and will share his content which he likes which may help you in two ways
1. It can get you another data source to look into.
2. It can get you another piece of content related to your industry which you can post as a new content after a few months.
Moreover you can compliment that person if the content is really worth it and due to ego boost that person would remain with your brand for a very long time. You just established a personal bond with a person. This type of personal interaction might become tedious when a lot of people are commenting and posting on your page but if done properly can make you immensely viral and famous. Also keep in mind that people love to talk and if you ask them a question they would love to answer you so asking questions is probably one of the finest way to increase engagement. But it should also be kept in mind that asking too many questions might make you look pesky and it might turn some people off. So analyzing the situation and crafting a suitable reply is very essential, also whenever in doubt always take a second opinion from a person whom you think is most eligible around you.
I would like to hear any particular cases like these if it happened with you in my comment’s section. I hope i made a relevant point in the discussion.