A self-taught full-stack marketer fascinated with the amalgamation of marketing and psychology. I work with startups to help unlock their growth. So far I've helped 20 startups from around the world with their user and revenue growth. Now looking to work with a lot more. If you'd like to grow your company faster, we should talk.

YourStory on Hook Model

YourStory On Hook Model: A Case Study On Facilitating Habit Formation In Tech Products

Technology is addictive. Companies like Facebook, Instagram, Pinterest have changed habits of millions of people for both better and worse. But many experts will tell you that it’s not technology but psychology that holds the key to human behavior. Technology by itself can’t hook a user, it’s the use of psychological principles that makes technology so addictive.…