Meaningless Followers, Is It Worth It?

Social media as we all know have become such an important part of our lives that it’s almost inevitable not to be a part of it on internet. Gathering a lot of eyeballs might definitely increase your revenue through advertising but the important question that lurks in my mind is “Is quality of people following you or your company is more important or the quantity?”

I have seen quite a lot of people updating their Facebook status urging friends to like a particular page or group which they are associated to in someway. What i don’t understand is why they want to pull people who are not even interested in that page’s content.

While the message always looks something like “Hey friends, plz like this page plzzzzzzz” shouldn’t it be something like “Hey friends, do check out this page and like it if it interests you. Thanks.”