Inspect element window has been a life saver for me a number of times specially when I was trying to setup our company’s official blog and wanted to see the effect of the changes before modifying the code. As a hybrid marketer who understands coding aspect I couldn’t help but think what a fantastic tool it could be for marketers.
Just to understand the power of Inspect Element Window, look at the first entry in following image.
Yeah you saw that right. This article is already trending on hacker news. Wish that was real!! (Make it come true, share on hacker news) 😉
It took me half a minute to make those changes and put my article at number 1 spot on Hacker News. It’s not voodoo magic and probably all the techies reading this article would be thinking ‘Dude we knew this when we were 13’ but many marketers wouldn’t have a clue about it. Using this simple trick in marketing can show amazing results.
Now put on your creative hat and start thinking on how you can use it to grow your business. Here are 2 possible scenarios I have in mind:
Woo A Potential Customer
Want to show one of your potential customer how cool your app is? Send him a few personalized screen shots of your app by replacing the default name, company name and image with your customer’s information.
You can create a temporary buzz or gain someone’s attention by taking a screenshot after manipulating the content of a web page. For example, I’m a fanboy of Dharmesh Shah, here is an image I can circulate to create fake buzz about my article (check the first tweet):
Also, be careful while using such fake images. You don’t want a DMCA notice or lawsuit at your hands (don’t know if that’s even possible).
Here I handed you the magic bullet, shine it with your creativity and let me know how it worked out for you.