Quora is freakishly addictive. I love it for all the real world experiences I get to read there. I started using it for fun but since I used ‘Promote’ feature, I knew it has some real power that can be leveraged for marketing. I made my Quora blog for testing and wrote my first article. The article was actually written for a linkedin community but those delinquent people censored it.
The article got 30 odd views and as a blogger I was happy that 30 people visited my article and read it. Unfortunately I was wrong, not everybody visited or read it. As Quora doesn’t provide any deep analytics it is hard to know what “Views” actually mean. I dug up a bit and found that views on a Quora blog post or any other question are generated via 3 different user actions:
- When you are browsing through your home feed or through a particular topic page, the content that you come across is technically marked as viewed by you and the blog owner would come to know from where have you viewed their content. The blogger would generally see ‘Via XYZ topic’ in his views section.
- When you take an action on a question like adding an answer, adding a comment, suggesting an edit etc, this view will show up as ‘Via Question’ in the views section. This view might not work for views on blog post.
- If your blog post or question is being visited from Quora’s weekly digest email it will show the author ‘Via Weekly Digest Email’ in his views section.
Also the visitors coming from another website will be shown as ‘Visitors’ in your views section.
Flaw: If you are browsing through your home feed or through a particular topic page, every question or blog post that you came across will be marked as Viewed by you even if you haven’t actually clicked on it or took time to read it. This is a wrong metric being recorded by Quora. It also confuses novice authors like me.
Now that you have an idea of what views are about let’s get into different strategies that you can adopt to give maximum exposure to your content. The underlying idea for these strategies is to get maximum number of credits so you can use ‘Promote’ feature and get even more views on your content. This is how Quora engages you on their platform.
Ask Questions Apart From Answering Questions
This is what Quora is all about, asking questions and getting answers. Most of the people try to answer too many questions to get upvotes as each upvote gives them 10 credits however they don’t know that you also get credits if someone follows your question. So asking questions is worth spending time on. Earlier it use to cost 50 credits for asking a question but now Quora has made it free. On top of that you get 10 credits if a person finds your question interesting and starts following it.
Optionally if nobody is answering your question you can use the option of ‘Ask To Answer’ to ask a particular person to answer your question. This will however cost you credits. The amount of credits required will vary on the number of requests that person gets. However if that person doesn’t reply in a certain time frame (generally a week) or choose to decline your request, 75% of your credits will be refunded back to your account and 25% will still go to that person. I know it sucks but still that’s the rule.
How can you leverage this?
Let’s say you asked a really interesting question which you think would be valuable for a lot of people but nobody turned up to answer, you can ask an influential person to answer that question and if he does you will have high probability of getting your question populated in the news feed of his followers which in turn can bring a lot of people to your question and help getting you more followers. I think you got the point.
Write Answers That Matters
Of course you know this but did you know that if you continuously write really good answers in a particular topic you become an influential person in that topic. People will then spend credits to ask you questions as I explained in the previous point. This generally requires a lot of time and hard work because you know one good answer might take hours.
In rare cases, if people like your answer they will promote your answers with their credits. This actually happened with one of my friends who writes intellectual + psychological answers on Quora. One guy liked his answer so much that he actually transferred 600 credits to my friend so he can promote his answer.
Blog Posts Are The Hidden Gem
We all know how tough it is to get readers for your online blog but Quora solves this problem partially by getting you a few initial readers and then it comes down to the value your content provides. An important point that only a few people know is that if your blog post is good it will be added to the Weekly Quora Digest which is mailed to a lot of users following that particular topic. This helps you in getting more views.
People coming in through Quora Weekly Digest would be interested in your content as they came directly from their email, so you know you have an interested reader there. Keep iterating this process, get into Weekly Quora Digest regularly and you can build a good readership for your Quora blog. Not to mention the upvotes you can get when interested readers would read your content.
Tag Relevant Topics To Your Question/Blog Posts
This is a very important part. If you’ve been missing on this then God help you. I’ll talk about the blog posts here as most of the people tag questions properly. The company I work with is in security field and recently there was a big security breach that exposed personal information of celebrities and top US officials. I wrote a post about it on our official Quora blog and tagged all different celebrities (topics), and security related topics. This took our blog post into every topic and a lot of people saw it. The total views were just short of hundred. Again, I don’t know how many actually visited but even if 20-30 did read my post, my purpose was served. Anyhow this post was written for our official company blog so I just copied it on Quora.
Quora is a place where smart people hangout which means it’s a good source for generating leads. If you keep using these strategies it will help you or your brand get more eyeballs and you might just get a few customers.
What other strategies do you use for Quora? I would love to hear about them in comments.