Congrats! You made the right decision to spend the next few minutes on this article because if you’re looking to improve your SEO rankings significantly in 2019, this is the place to get started…
If you’re a marketer worth your salt, I’m sure you must already be leveraging all the basic SEO fundamentals and now looking to get an edge by exploring the more advanced strategies.
So let me present to you one of the most underutilized but highly effective SEO strategy that will make a significant difference in your page load time and user experience.
You may be familiar that almost every website on the internet use images in png or jpg/jpeg format which are standard image formats on the web.
PNG and jpg give you the flexibility to use images in different sizes and resolutions, to render without pixelation on a broad range of devices from high-resolution desktop computers to mobile phones.
But the real crisis starts when you have to use multiple high-resolution images on a webpage which increases the overall size of the page, thereby increasing the page load time which adversely affects your SEO ranking.
This is a crucial problem for content heavy businesses, from ecommerce, social media to digital media publications.
Especially, if SEO is one of your primary user acquisition channel.
What to do then?
There are two solutions to this problem:
- Upload multiple variations of the same image for different screen resolutions to reduce the web page size. ← non-scalable.
- Use SVG image format ← elegant and scalable.
Uploading multiple variations of the same image
For this solution to work, you’ll need to create and upload at least three variations of every image for desktop, tablet and mobile devices.
If you use one standard image of high resolution (for desktop), it will take eternity to load on mobile devices (especially on a slow internet connection) and will adversely affect your user experience and ultimately the SEO ranking.
This would become a true nightmare for content heavy websites like digital media publications who publish 10-20 stories every day because it will completely choke the bandwidth of their design team.
Using images in SVG format
SVG format is different from PNG and jpeg because it is drawn from mathematically declared shapes and curves, not pixels.
This means irrespective of screen size, zoom level, resolution or whether or not you have a ‘retina’ display, SVG images WILL NEVER pixelate and will always look the same on every device.
The best part — SVG files are way lighter in size as compared to png or jpeg which means expedited page load.
What a relief!
No need to use multiple variations or worry about image pixelation. Just use one image that works everywhere.
If you adopt this strategy of using SVG images instead of png or jpg, it will drastically reduce the overall load time of your website and improve the experience of your users which will ultimately increase the engagement and SEO ranking of your website.